As such the brand seeks to use women of all races and sizes modelling for their campaign. As social media plays such a huge role in impacting young girls perceptions and ideals of body image, and with the millennials presenting unrealistic online personas and identities, the brand seeks to have a responsibility in using its platform to promote realistic imagery. As such there could be considerations for a no edit policy for its models on social media platforms.
*social media attention - scope - use to promote realistic imagery (no edit policy?)*
Case Study:
Vogue May 2018 Cover
Nine models, each changing the face of the fashion industry in their own way, are photographed by Craig McDean for the May 2018 issue of British Vogue
The Nine 'Trailblazing' Models On British Vogue's May Cover
British Vogue has earned praise for featuring nine diverse faces on its May cover. Edward Enninful’s casting has sparked much conversation as it represents a variety of races, includes a model wearing a hijab and shows some (albeit, not a lot of) body positivity.
Unlike former Vogue editor-in-chief of Vogue, Alexandra Shulman, who only showcased9 ‘diverse’ faces out of 306 cover models and went 12 years without showcasing a black model, this magazine cover is really a big deal for Vogue and embodies much of what many have hoped Enninful’s reign would bring to the “fashion bible”.
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