
Short Ad video for Social Media
The design progressed to develop an advertising gif video that could be used on social media platforms to share and promote the new brand internationally. The instant distributing and all-sharing nature of the internet means bold, clear, to-the-point design best captures the attention of its audience. The clothes are aimed at the 16-30 y/o bracket and the focus away from the models face and onto the clothes successfully steers away from idealistic representations of women. Furthermore the photos were unedited to adhere to the ideology of the brand.

Music was then added to add a professional flair and youthful zest to the brand.
Signs / Storefront
note: would be a lot bigger stores but wanted to capture how the design could look in this context, with black and white variations. Additionally seeing how the logotype could look in 3d was important to visualise, as having the design laser cut out of wood could like really effective, focusing on natural materials.
Bags, Labels & Tags


Social media platforms
Advertisement posters




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