Study Task 7: Peer Critique & Response

Presented these concepts:

I want the brand to be:

• Fun and vibrant
• Malleable to changing trends - unsure how at this stage
• Not boring/ dull
• Have elements of colour  (possibly that can change)
• Have a strong visual aesthetic that is unique and consistent

Really didn't like these, so steered away from this idea

IDEA 1:



IDEA 2:



IDEA 3:




Feedback:

• Peers really liked the logotype of Idea 3 as it was different and has visual representations of the space itself
• versatile 
• might be too much try simplify it to maybe just the text as the logotype without the extended arms
• colour may be restrictive
• colour really works together
• has a consistency and is a good way of letting visitors find the gallery 
• shows aspects of the community with the mirroring text
• Is very clean and basic when stands along, something the others lack - too much going on, this is stripped back and stand-alone

• Idea 2 is too busy, the repetitive type thing is a bit jarring
• is playful but a bit too far
• nice idea with the 'data' and 'tech' theme, but if that is a trend, then it will go out of fashion and therefore isn't sustainable 
• could be simplified to just the yellow circle on blue background
• just use it as a development for possibly layout later on

• Idea 1 has a nice flow to it
• They link really well as a series without being so similar 
• might be gender specific 
• yellow is a happy colour thus is fun and adheres to the trend of primary colours without being so 'in your face'
• the square layout is really successful, and could be simplified by just using black and white and a thin link boxing it it 
• could use the idea of layering the text over imagery, but use the logotype from Idea 3 (I like this idea a lot)

To consider:

• Definitely go with the logotype of Idea 3 but expand it into the brand
• Find relevant imagery that is in keeping with current trends - this can be used as season or annual posters that can be changed with the new trends of the current year
• This allows the branding to stay current and consistent 
• Go back to Pantone's colour trends and adhere to them, this means the colour will change as well 
• can make the overall logotype black for letters and stamps etc to keep some sort of constant branding within the formal aspects of the gallery (business side)