Lecture 1
Summary:
- Touched on how visual language is getting more and more
imperative as we enter the most visual era ever (social media, ease of
technology, instant connections, fibre).
- The new digital age, and how we’ve entered this global scale of communication through a
visual medium. Is disregards language barriers and we find common connections
through visual outputs.
- The importance as a designer in understanding how successful
our communication is, drives the effectiveness of our practice.
- How it’s up to us to manipulate, vary and play with this complex visual language to effectively interpret and communicate a design brief
Visual literacy as a UNIVERSAL LANGUAGE, including:
Culture – how this varies and changes with influences
Context – the setting of a picture/ symbol can distort its
meaning and/or clarity
Society – how is modernises / develops / not static / ever-changing
Key principal: language routes from a joint understanding on
interpretation and meaning
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