The History of Type - Production & Distribution

Lecture 3

Summary:

The lecture outlined the origins of how our alphabet came to be, and the turn of events and functions that contributed to the success and vitality of how we perceive type today. 

A 20,000 Year Non-Linear History of the Image

Lecture 2

Summary:

Looking into the connotations and notions of an image - how history has produced strong imagery and how this has impacted on society and its values.

Visual Literacy - The Language of Design

Lecture 1

Summary:

- Touched on how visual language is getting more and more imperative as we enter the most visual era ever (social media, ease of technology, instant connections, fibre).

- The new digital age, and how we’ve entered this global scale of communication through a visual medium. Is disregards language barriers and we find common connections through visual outputs.

- The importance as a designer in understanding how successful our communication is, drives the effectiveness of our practice.

- How it’s up to us to manipulate, vary and play with this complex visual language to effectively interpret and communicate a design brief

Visual literacy as a UNIVERSAL LANGUAGE, including:

Culture – how this varies and changes with influences

Context – the setting of a picture/ symbol can distort its meaning and/or clarity

Society – how is modernises / develops / not static / ever-changing

Key principal: language routes from a joint understanding on interpretation and meaning